Animated posters

I have always loved poster art and the way different artists have successfully integrated their own style with the clear communication of important information.

I’ve seen a number of cool animated posters that are animated gifs – the central image is animated but the space isn’t really broken up.

This animated poster by Michael Socha seems to take it to a different level, and I’m digging how the animation moves the viewer through space to end at the information. I hope we see more works like this scrolling through posts on social media. Posting here to show the animation class – and to recommend for clients for event postings.

Check out his latest reel and look through his website…there is an interesting variety in style and pace, and some really cool experimental loops.

Godfather of Harlem Titles

This piece grabbed my attention for a few reasons.

The motion design is solid, and it syncs stylistically with the music.
The collage style itself works in the same way, and even better is the short write-up Director and Animator Peter Pak added:

The Godfather of Harlem main title is an homage to the contemporaneous collages created by African-American artist, Romare Bearden (1911 – 1988), during 1960s Harlem. He is best known for his photomontage compositions made from torn images of popular magazines and assembled into visually powerful statements on African-American life. We felt his art was appropriate to the show because it shared themes and portrayals of social inequality and the African-American experience that the show similarly explores. The main title INTENTIONALLY reflects many of the techniques, aesthetics, and themes of Romare Bearden, and is a purposeful design for the opening credits of the series not meant to stand separately from its cinematic purpose.

It is my hope that interest in the show and the main title will lead to a larger awareness of the artworks of Romare Bearden and other African-American artists.

Peter Pak

Engraving: Sub Surface

I’ve also been seeing tourist shops around that offer these crystal engravings. This Thing Of Ours lifted them to a higher artistic level…I find videos like this really inspiring – take an existing method/technology and use it in a very different way, to make something new and funky.

one of the blocks
shot setup
closeup shots remind me of the grainy texture from a microscopic lens

Better Moves

A newfound source of inspiration: Good Moves. Run by motion design studio Breeder, it selects a top video for each day:

“Every day our algorithm scours the web to surface the videos that are turning heads all over the globe, before we select the best of that day’s bunch.”

Some familiar names sit next to others I don’t yet know – commercial work, idents, short films all feature…like this video by The Guardian Labs and O2, for In Your Pocket – a phone for visually impaired people. They have developed Be My Eyes, a free app that connects blind people with volunteers that can provide visual assistance.

I think the site has been around for years – but I’m just learning of it, so posting here to keep on the radar.

Inspiration: Sougwen Chung + Shantell Martin

Sometimes I feel as if I might know a small window of the world of artists/drawings/animations, and then my mind is blown when I have extra time to research and explore rabbit holes on the internets.

I just discovered the art of Sougwen Chung. For the past few years she has been exploring collaborations with robots. Exquisite Corpus is an installation combining drawings, visual projections, sound, and biofeedback.

Earlier installations and works are explorations of line and form in space, engaging the audience in different ways.

I came across her work while looking at recent installations from the great Shantell Martin, who I’ve been following for a few years. Different styles but there is some intersection in how they explore line through 3D space (and as a 2D animator, I love this realm).

This image from a collaboration with Kendrick Lamar – I would have loved to see it live.

Who’s to say?

This article gave me a lot of hope:

From the unexpected fortune, which brings misfortune, which allows for a fortunate twist of events…who’s to say what’s good or bad? Only time will tell.

“We deceive ourselves if we think we have the capacity to say whether something is a success or a failure. Of course we can make a call based on the available evidence at the time, but if you take the long view, the truth can turn out to be different.

May we all be given an unexpected joy this holiday season…and may we be wise enough to welcome the joy.

New techniques

This article introduces the animated encaustic painting technique Theodore Ushev developed to animate his latest film, The Physics of Sorrow.

He has made a practice of using a new technique for each of his short films, a challenge which I respect greatly – pushing past the comfort zone and allowing each story its own visual language.

Based on Georgi Gospodinov’s novel The Physics of Sorrow, Ushev translates and presents the story as a time capsule of his own experiences.

Ushev writes, “The first ever time capsules were the Egyptians tombs. And they had these beautiful, realistic portraits on the cover of their sarcophagus, created with encaustic painting. Made of melted beeswax and color pigments, they stayed absolutely intact for 20 centuries. So I thought this would be the perfect technique to employ for my film.”

This meant he not only had to learn the technique, but also a way to animate the frames…using different kinds of wax to layer the paintings, he was able to add animation just to the moving figures on the top layer, a kind of stop motion approach to painting.

It’s just debuted and is making the festival rounds – I’m keeping an eye out and hope to see it soon!

Fortune-telling vs. crafting the future

Our futures are being influenced, if not developed, by artificial intelligence. Behavioural-targeting algorithms on social media, on the surface used to ‘tailor’ our feeds, but too easily abused by bad actors to manipulate our feelings, alter our beliefs, undermine democracy and keep us trapped inside filter bubbles that reinforce our biases and tell us what we want to hear.

Jordan Harper, Creative Review

Our society’s future – really, the global future – is being built on these big-tech influenced platforms. Chase recently signed a five-year commitment with Persado (a.i. created marketing). Ads created by machine learning were clicked on more than ads written by humans…words chosen by generative machines are now more appealing than those from humans.

Is this really because they sound better, or are we just taking the bait? To quote Roy Amara, a researcher on futurism from the 70s, “It is the decisions we make now that do more than anything else to shape the future that we end up in.”

How can we use artificial intelligence responsibly…embrace emerging technology but also help navigate the best ways to apply it?

There is a responsibility in art, but (there should be and I wish there was) also in advertising and entertainment, to keep the focus on creative…to not follow the formulas for success or consumption, but to push the boundaries of what is possible. And it should be about compassion – to keep checking the pulse of one’s own humanity. Fight the power.

Later, bots – I’m signing off…I’ll stick with reading Janelle Shane / AI Weirdness!!

Boardwalk shop

This is a great way to use the power of advertising – and art for that matter…it asks for user interaction in a natural way. Within that interaction the advertising needs are met, and vice versa.

NYC-based artist BuffMonster was asked by agency TBD to create a large summer-inspired mural “as part of the Brazilian flip-flop brand’s marketing push to help raise awareness in the U.S.”

It was printed on soft material similar to Havainas slippers – passersby were encouraged to shed their shoes and “Step Into Summer.” To make the interaction experience even more fun, they used Google Vision technology to allow consumers to “shop” at the mural.

AdAge details the setup: “Consumers could aim their phone’s cameras at the mural’s different patterns and embedded Easter Eggs to shop products with their respective themes. The site not only took them to the point-of-purchase, it also offered styling tips from celebrity stylist Tara Swennen on how to wear the sandals with outfits from day to night.”

There was a recent call for mural ideas where I live – the design they picked was fine, just not especially inspiring, certainly not interactive. I’m for seeing more work like this – let’s bring the best of art and technology together, with advertising money, for the good.

That (Yorkshire) Sound

Currently I’m developing an animated portrait series – audio interviews, recorded soundscapes, drawings and forms assembled as experimental animations. The visual language and vocabulary will vary to best describe each person.

I just watched this beautiful short film, That Yorkshire Sound, by Marcus Armitage. The visual style is varied but weaves the story together.

I love the way the short audio clips are brought to life with his evocative drawings, or sometimes the other way around. Both sound and visuals complement one another in a way that doesn’t always happen.

The presentation reminded me of why I also loved animated Marfa by The Brothers McLeod…like looking through a sketchbook, we experience the hints of narrative as an environment of visual and sound bytes, and the overall interpretation stays up to us.