The new Honda ad from Digitas UK is striking in its style and pace.
From the first frames, the ad plays like a Transformers sequence – 2D lines and bold swatches of color, racing quickly by the viewer. The ad showcases a variety of Honda vehicles (including planes + speedboats), and closes with real footage of racing vehicles.
It’s not the first Honda ad that has carried a unique style – this one by PES is still one of my favorites.