Powered by Honda

The new Honda ad from Digitas UK is striking in its style and pace.

From the first frames, the ad plays like a Transformers sequence – 2D lines and bold swatches of color, racing quickly by the viewer. The ad showcases a variety of Honda vehicles (including planes + speedboats), and closes with real footage of racing vehicles.

It’s not the first Honda ad that has carried a unique style – this one by PES is still one of my favorites.

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